Strategic Counsel

• Corporate and product positioning
• Message analysis and development
• Market and industry research and analysis
• Press coverage analysis
• Reputation assessment and management
• Strategic analyst partnerships and paid consulting
• Crisis management — proactive and reactive
• Editorial, customer, analyst and partner audits
• Issues management — creating dialogue, moving perceptions

Media and Analyst Relations

• Develop and rehearse Rude Q&A (no unexpected questions!) before getting in front of the press and analysts
• Media training
• Preparation before each briefing including talking points, strategy and slant
• Measurement of results, ongoing metrics
• Momentum campaigns —building and sustaining
• News conferences and events
• Outreach in the United States, Europe and Asia
• Press and analyst tours
• Press coverage tracking and analysis
• Print, radio, television and online press relations
• Proactive story generation
• Product launches
• Relationship building and maintenance
• Reviews programs
• Tailored analyst programs

Cyber PR and Social Media

• Create and manage corporate twitter sites, provide counsel all-things social; manage information, create and develop themes and campaigns targeting customers, partners, promotions, events, etc.
• Create and manage separate twitter sites targeting key verticals (advertising, marketing, enterprise, ecommerce, SMB, etc.) as appropriate
• Research, compile comprehensive blogger list across industry, verticals, technoratti, analysts, journalists, pundits and posers
• Provide weekly audit of industry, vertical, trade and technoratti blogs – ferret out the key places where response/comment is vital to push corporate viewpoints
• Blogger campaigns: conduct aggressive outreach on company news, product launches, upgrades etc., to secure briefings (discuss new products/industry trends, or use as forum to position execs as though leaders etc.
• Blogger campaign: identify key bloggers, establish relationship for purpose of using them as pre-release evaluators or product reviewers
• Manage and create blogger-focused events (wrapped around a major launch, etc.)
• Social media-enabled press releases including hyperlinks back to product pages/special landing pages/industry pages; augment with keywords
• Create Podcast series: theme, issues, topics for corporate website
• Blog development: to extend brand/position as thought leaders, work with exec team on creation of blog including own brand/theme/thrust
• Provide counsel, drive additional social media opportunities on corporate websites (forums, wikis, RSS feeds, videos, audio, etc.) that engage buyer personas/message toward vertical markets
• Development of bylined themes and topics; leverage as assets that drive additional social opportunities
• Maintenance i.e. announcements, special promotions, email and social network blasts, video blog posts/link to YouTube, etc.

Investor Media Relations

• Create communications for earnings, acquisitions, partnerships, investments, IPO, etc.
• Deep relationships with venture capitalists, media, analysts and pundits
• Executive coaching sessions

Corporate Communications

• Corporate counsel — from CEO to COO, from strategic planner to marketing director
• Corporate visibility and leadership
• Event sponsorships
• Executive spokesperson coaching
• Speakers bureaus
• Speech and book writing
• Training for crisis communications, message development workshops, presentation skills, print and broadcast media training, etc.
• Awards programs

Competitive Communications

• Driving proactive competitive campaigns
• Press coverage and opinion tracking, analysis and recommendations

Customer Collaboration

• Customer case studies
• Developer conferences
• Joint announcements and presentations
• PR customer reference database in support of media relations issues
• Trade show support

Integrated Communications

• Develop whitepapers and bylined articles
• Creative cross-platform promotions — across product lines, developer groups, etc.
• Executive spokesperson coaching
• Marketing communications planning
• Partner/alliance support and promotion
• Speakers bureaus
• Strategic, broad-based campaigns

Cyber and Social Media PR

• Social Media Campaigns
• Blog Articles
• Zines
• Podcasts
• Online campaigns