positioning companies for funding, acquisition or IPO

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Overview


Martin Levy Public Relations (www.martinlevypr.com) creates exposure and market traction for emerging growth and new technology companies.  Our mission is to drive our client’s valuation and/or position them for funding, acquisition, or IPO.

 

While we love “hot technology” accounts like mobile/wireless, consumer electronics and digital and online media, we’re also the “smart” PR guys who relish taking on the “difficult” and “challenging” hard-core technologies or applications that other firms can’t really do. Stuff like embedded software, Project and Portfolio Management, predictive analytics, CE components, DRM, and encoding technologies to name a few.

 

Beyond just technology, we also look at how our clients fit into a broader PR matrix, and how we can drive exposure and market traction from a product, financial and consumer perspective – then couple that with strong analyst relations.

 

We use this formula to achieve results:

  • Sandblast positioning via deep industry, company and competitive audits
  • Expert media training and smarter “press packaging”
  • Rotating media relations campaigns (product, feature, customer, news, trend, corporate, financial, bylines)
  • Leverage social media, liaison and drive recognition and buzz with blogosphere
  • Work with analyst community to shape and define vision and market perception
  • Leverage customers and partners at all points along the way!
  • Adjust or die!

 

Relationships = Track Record:


We have a long track record with national media including: Forbes, Newsweek, Fortune, New York Times, Investor’s Business Daily, Financial Times, CNN, CNNmoney.com, MSNBC/CNBC, Business Week, Wall Street Journal, Dow Jones, Bloomberg Business News, Reuters, Barron’s, CNET, USAToday, Associated Press, Robb Report, Red Herring, Smart Money, SJ Mercury News, Rolling Stone, Advertising Age, Chicago Tribune, Hollywood Reporter, Billboard, Life Magazine, Popular Science, SF Chronicle, and many more.

 

…hundreds of trade magazines including: Cable & Broadcast, TWICE, CE Daily, Multichannel News, Extreme Tech, CRN, eWeek, Computerworld, InfoWorld, CRM, CIO, CIO Decisions, ECT News Network, Information-Management, TMCNet, Electronic Design, Redmond Magazine, Baseline, Optimize, Tech Web, ZD Net, PC Magazine, PC World, Insurance and Technology, Streaming Media, Network Word, Best Magazine, Laptop, Computer User, Smart Computing, Unstrung, Electronic House, Laptop Logic, Fierce Wireless, Wireless Week, Network Computing, online news portals and local press outlets

…numerous consumer outlets

…numerous blogs

...overseas (including wide range of UK trade and business publications)

…and deep relationships with analyst firms including: Gartner, IDC, Forrester, The 451 Group, Creative Strategies, Nucleus Research, Frost & Sullivan, Aberdeen, Yankee Group, Jupiter, Ovum, Current Analysis, In-Stat, SNL Kagan, iSuppli, Parks Associates, Arlen Communications, Enderle Group, Multimedia Group, Acacia Group, ABI Research et al.

 

  • Strategic communications counsel to executive-level management for marketing and public relations matters
  • Wealth of contacts with business, financial, trade, consumer, press and analysts
  • Proven track record placing meaningful press coverage that shape broad industry themes and story lines
  • Audit, drive and support corporate and product messaging, positioning and brand
  • Dynamic media training, create credible and efficient spokespersons who can communicate their story to press and analysts alike
  • Create and manage special events and larger scale press briefings
  • Craft and executive social media and blogosphere plan and strategy
 

“When our company needed to re-introduce itself to the national business press, we turned to Martin Levy Public Relations to help conduct a media tour that hit top editors covering our issues. Within a short amount of time they grasped our business and communication goals, helped develop a plan, and easily interacted with everyone from the PR team to executive management to editors. The tour was a great success and we got amazing coverage, as well as follow-up opportunities down the road. Martin Levy Public Relations not only has a keen sense of what the media is interested in and how to tailor your message to capture their attention, but they are great to work with and deliver stellar results. I am happy to recommend Martin Levy Public Relations to others.”

-Leslie Constans

former Director, Communications & Public Relations, Digimarc Corporation