Cyber PR and Social Media

• Create and manage corporate twitter sites, provide counsel all-things social; manage information, create and develop themes and campaigns targeting customers, partners, promotions, events, etc.

• Create and manage separate twitter sites targeting key verticals (advertising, marketing, enterprise, ecommerce, SMB, etc.) as appropriate

• Research, compile comprehensive blogger list across industry, verticals, technoratti, analysts, journalists, pundits and posers

• Provide weekly audit of industry, vertical, trade and technoratti blogs – ferret out the key places where response/comment is vital to push corporate viewpoints

• Blogger campaigns: conduct aggressive outreach on company news, product launches, upgrades etc., to secure briefings (discuss new products/industry trends, or use as forum to position execs as though leaders etc.

• Blogger campaign: identify key bloggers, establish relationship for purpose of using them as pre-release evaluators or product reviewers

• Manage and create blogger-focused events (wrapped around a major launch, etc.)

• Social media-enabled press releases including hyperlinks back to product pages/special landing pages/industry pages; augment with keywords

• Create Podcast series: theme, issues, topics for corporate website

• Blog development: to extend brand/position as thought leaders, work with exec team on creation of blog including own brand/theme/thrust

• Provide counsel, drive additional social media opportunities on corporate websites (forums, wikis, RSS feeds, videos, audio, etc.) that engage buyer personas/message toward vertical markets

• Development of bylined themes and topics; leverage as assets that drive additional social opportunities

• Maintenance i.e. announcements, special promotions, email and social network blasts, video blog posts/link to YouTube, etc.