positioning companies for funding, acquisition or IPO

Martin Levy

Martin Levy

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Tuesday, 17 November 2009 18:36

Welcome to the new Exposure With Force PR blog

– a place for peers, pundits, poseurs and players to wax-on all-things PR and marketing.

Our first comment is on the epidemic sweeping press-release-dom and that is the blight (or plague) of follow-the-herd tech PR folk describing software in press releases as “offerings.”   Offerings do not drive ROI, increase user productivity, or work across the enterprise.  Now we live with a number of cats and without hesitation can tell you that an “offering” is not a software solution, product or tool, but something your cat brings to show their undying love and appreciation for the food and belly rubs and side-head squeezy-softs (if you don’t know don’t ask) provided free-of-charge. We also tend to think of “offerings’ in context of satanic rituals, medieval hijinks or otherwise macabre activities oftentimes done in conjunction with blood both human and otherwise.