Our first comment is on the epidemic sweeping press-release-dom and that is the blight (or plague) of follow-the-herd tech PR folk describing software in press releases as “offerings.” Offerings do not drive ROI, increase user productivity, or work across the enterprise. Now we live with a number of cats and without hesitation can tell you that an “offering” is not a software solution, product or tool, but something your cat brings to show their undying love and appreciation for the food and belly rubs and side-head squeezy-softs (if you don’t know don’t ask) provided free-of-charge. We also tend to think of “offerings’ in context of satanic rituals, medieval hijinks or otherwise macabre activities oftentimes done in conjunction with blood both human and otherwise.
Tuesday, 17 November 2009 18:36
Welcome to the new Exposure With Force PR blog
Written by Martin Levy
– a place for peers, pundits, poseurs and players to wax-on all-things PR and marketing.
Last modified on Tuesday, 29 December 2009 11:46
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